Public Relations
Getting quoted regularly in the media goes a long way towards building your business and your brand. But there is a right way – and a wrong way – of approaching the media.
Bombarding editors and journalists with stock press releases headed “For Immediate Release” or worse, “Please Watch Embargo”, when the content has little news value for their audience, is pointless. But go with a good story – and in the right way – and you will make headway.
Equally, if you’re getting a bad press, you need to fire-fight through crisis communications. This means going into damage-limitation mode, and developing human-interest stories that will overcome negative perceptions and news coverage and get the public on your side.
At iWrite, we work to get you press that gets you noticed. We provide:
- press release writing services;
- press release distribution services;
- feature article writing services; and
- crisis communication services.
Budgets may have shrunk but a good press for a small business is priceless in a recession. Knowing how the media think, what they want and when they need it means we can create good news stories that get your business noticed. We succeed through creative thinking, clever communication and working closely with the media covering your business.
